Working With Club Canary, The Local Tour Platform In The Canary Islands
For tour operators, luxury concierges, affiliates, hotels, beach clubs, journalists, and serious partners who care how the Canary Islands tourism industry actually works.
Club Canary is a locally registered Canary Islands tourism company. We handle thousands of travelers, company outings, hotel day passes, cruise packages, and luxury experiences every year across six islands. We work selectively, not desperately. If you are looking for real collaboration with a serious local partner, this page explains exactly how we work.
We work selectively, not desperately. Club Canary already operates at strong scale across Tenerife, Gran Canaria, Lanzarote, Fuerteventura, La Gomera, and La Palma. We are not chasing volume. We are looking for partners who bring genuine value to our travelers and who plan to work with us long term.
This page explains how we evaluate tour operators, affiliates, luxury concierges, hotels, beach clubs, journalists, and influencers. Read the section that applies to you, then reach out using the right email below. Serious proposals get serious replies, usually within one business day.
Excursion And Experience Providers: How To Get Listed
If you operate boats, jet skis, quads, helicopters, restaurants, museums, theme parks, evening shows, or any kind of activity in the Canary Islands and want to be listed on Club Canary, this is how the process works.
We are a locally registered Canary Islands tourism company. We pay our taxes here. We invest heavily in marketing, copywriting, and infrastructure. Our content team writes every product listing ourselves. We never copy, we never steal, we protect our brand carefully. Becoming a Club Canary partner is not automatic, and it is not a guarantee. We evaluate every proposal based on demand, competition with existing partners, commission structure, and long-term viability.
Why Small And Local Partners Love Working With Us
The Canary Islands tourism industry is still quite old school, and that is actually our biggest advantage. Many of our best partners run small operations with no perfect website, no synchronized booking system, and no real-time agenda. Their agendas are not online. They focus on running their excursion, not on tech. We respect that, and we adapt.
Here is how we work in practice. When a booking comes in, we call the partner to confirm availability. We get a confirmation by phone. Then we send a WhatsApp message with every detail the partner needs about the client and the booking, so it is all documented in writing. We ask them to double confirm so everything is clear on both sides. For some partners we also add the booking to their agenda. For more modern partners we use their website or booking system directly. We adapt to each partner individually, which is something most other tour platforms cannot or will not do.
This means our clients get tailor-made experiences with real local operators, while you keep focusing on running your excursion well. We handle the bookings, communication, and admin. You focus on hospitality.
How We Prepare Your Listing (And Why It Saves You Time Forever)
One of the biggest things partners notice about us is how much information we gather at the start. We invest serious time upfront so we never have to bother you with small repetitive questions later. This includes professional photos, complete FAQs, schedule details, safety briefings, what to bring, cancellation policies, weather conditions, and anything else clients ask before booking.
We also train our team on every excursion. Every Club Canary product has an internal training video that explains how the activity works, what your operation does best, what makes you different, and any specific details our staff needs to know. So when a new team member joins us, they learn about every partner through our training system. Our staff can talk about your excursion confidently because they actually understand it.
This is why we work with partners who plan to stay long term. Building this kind of detailed knowledge for an operator who quits in three months is a serious waste of time for both sides.
The Partnership Process, Step By Step
Send Us A Complete Email
The email is the most important step. Send everything we need in one clear message so we can evaluate quickly. Use the template below.
We Evaluate The Fit
We check demand for your category, how it competes with existing partners, your reviews and reputation, and whether the commission structure works long term. If we already have too many similar excursions, or if adding you would harm existing partners we trust, we will tell you honestly.
Business Verification
If we see potential, we move to paperwork checks, licensing verification, insurance review, and operational setup. This protects you, us, and our travelers. We do not list operators we cannot back legally.
Listing Creation And Team Training
Our content team writes the listing using our own copywriting standards, photos, SEO structure, and HTML style library. We invest five to fifteen hours per product, plus we record a training video so our entire team understands your excursion.
Launch And Ongoing Support
We promote, manage bookings, handle customer service, process payments, and feed you bookings through our system. You focus on operating the experience. We handle everything else.
What Your First Email Should Contain
To save everyone time, please include all of the following in your first email. Incomplete proposals get slower replies because we have to ask follow-up questions.
Required Information
- Company Name And Legal Entity. Your registered business name and country of registration.
- Website And Contact Details. Direct website, phone, decision-maker’s name.
- Activity Details. What you offer, where, capacity, schedule, duration, and price per person or per group.
- Licensing And Insurance. Confirmation of valid licenses and operating permits in the Canary Islands.
- Commission Structure. The exact commission percentage you can offer Club Canary. Be specific. If you give other platforms higher commission, the partnership will not move forward.
- Pricing Consistency Confirmation. Confirm the price on our website will match your direct price. We do not allow undercutting our listings.
- Why You Are Unique. What makes your offer different from existing options in our catalogue.
- Photos And Video. Three to five high-quality images and any short video clips of the experience.
- Reviews And References. Links to your existing TripAdvisor, Google, or Trustpilot pages.
About Commission: We are a locally registered Spanish company that pays taxes here and reinvests heavily in marketing that brings you bookings. Our commission must be at least as favorable as what you offer global aggregator platforms. If your model relies on undercutting your distribution partners or offering cheaper direct prices, please do not contact us. We protect our Best Price Guarantee carefully.
📧 Send Your ProposalHow We Evaluate Every Proposal
We are honest about what gets a yes and what gets a no.
✓ What Gets A Yes
- Unique product that fills a gap in our catalogue
- Strong reputation with verified positive reviews
- Fair commission, equal or better than aggregator platforms
- Price consistency across all channels (no undercutting)
- Valid Spanish licenses, insurance, and registrations
- Established operation with long-term commitment
- Operators on La Palma and La Gomera (expansion priority)
- Museums, theme parks, evening shows, and cultural experiences
✕ What Gets A No
- Direct cheaper than through Club Canary (undercutting)
- Lower commission than what aggregator platforms get
- Too similar to existing partners we already feature
- Adding you would damage existing partners we trust
- No licenses, no insurance, no traceable operation
- Short-term mindset, plans to quit within months
- Timeshare presentations or sales-pitch tours disguised as activities
- Farm visits or product tours that exist to sell overpriced bottles or memberships
Where We Are Actively Looking For New Partners
Our recruitment focus varies by island. Some markets are saturated. Others have real gaps to fill.
Tenerife is our most saturated market. We are very selective here because we already work with strong partners across most experience categories. We only accept new operators offering something genuinely different (a unique experience, an underserved category, or significantly higher quality than current options).
Gran Canaria sits in a medium spot. Still open to new partners, but not desperate. We accept proposals that strengthen our catalogue and meet our standards.
Fuerteventura and Lanzarote are very welcoming to new operators. We are not desperate, but our catalogue still has room to grow and we genuinely want quality additions on both islands.
La Palma and La Gomera are our biggest expansion priorities right now. We are actively recruiting and we genuinely need more excursions on both islands. Boat trips, hiking guides, stargazing operators, food experiences, cultural tours, unique local activities — if you operate on either island, please reach out. Browse our current catalogue:
You can also explore our existing reach across Tenerife, Gran Canaria, Fuerteventura, and Lanzarote.
Affiliate Partnerships And Luxury Concierge Collaborations
Two clear paths to work with Club Canary, depending on the volume and scale of clients you bring.
Club Canary already operates at strong scale, so we no longer actively expand formal affiliate partnerships unless the volume justifies the setup. Building tracked affiliate codes, integrating commission systems, and coordinating operations takes serious time. We need partnerships worth the investment for both sides.
For luxury travel networks, established concierges, and serious B2B platforms with proven volume.
- Tracked discount code for your clients
- Dedicated affiliate dashboard
- Custom commission agreement
- Priority response and support
- Marketing co-promotion options
- Minimum 20,000€ annual volume required
For concierges, agents, and partners with smaller or occasional clients who want a personal service.
- Send us your client’s request directly
- We curate recommendations for them
- You receive a partner discount
- Charge the client our standard website price
- Keep the margin as your commission
- Act as the trusted advisor coordinating the trip
How The Curated Client Service Works
Many agents reach out promising large client volumes that rarely materialize. We have learned to focus on what works in reality, not on paper.
If you cannot commit to 20,000€ in annual sales, you can still work with us in a smart way. Simply send us your client’s request the same way a corporate outing inquiry would come in. We give you curated recommendations and a partner discount on the activities. You then charge your client the standard website price (which is already our Best Price Guarantee), keep the margin as your commission, and act as the trusted advisor coordinating the trip.
This is far more attractive than what global aggregator platforms can offer agents. Your client still gets verified bookings backed by our policies, full insurance, and our local service team. You earn margin without the operational overhead. Your client never needs to know you receive a partner rate. It is a discreet, respectful, professional model that protects everyone involved.
To start a Curated Client Service inquiry, write to office@clubcanary.com with your client’s request. We usually reply within one business day.
Day Passes For Extraordinary Hotels And Beach Clubs
A new Club Canary concept built around premium day access, designed for hotels and beach clubs that stand out from the crowd.
Day Passes And Premium Day Access
Club Canary is launching a curated selection of day passes for hotels and luxury beach clubs across the Canary Islands. This is for our repeat clients who have already done most of the activities and want something special, something new, something extraordinary.
We have a broad audience for this concept, especially returning clients we already know personally. You get new clients you would otherwise probably never reach. We get something premium and unique to offer our most loyal travelers. Both sides benefit.
What Makes A Hotel Or Beach Club A Fit For This Program
- Extraordinary, not average. A standard 4-star hotel in a busy resort area is not the right fit.
- Family hotels with special entertainment. Big playgrounds, animation programs, water parks on site, kids’ clubs.
- Iconic luxury hotels. Think rock-themed, themed luxury, signature destination resorts.
- Beach clubs with a real offer. Premium location, great service, lifestyle vibe, not somewhere in the middle of nowhere.
- Locations worth traveling to. If a guest needs a reason to make the trip just for the day, you have it.
- Established quality and reputation. We do not promote places that cannot maintain their standard.
If your hotel or beach club fits this profile and you want to discuss a day pass partnership with Club Canary, write to office@clubcanary.com with the subject “Day Pass Partnership Inquiry”. We are actively building this catalogue and would love to hear from you.
📧 Inquire About Day Pass PartnershipClub Canary Is A Trusted Source On Canary Islands Tourism
If you are a journalist, blogger, podcaster, researcher, or producer working on a story about Canary Islands tourism, we are one of the most accessible and well-informed sources you can contact. We operate daily across six islands, see booking patterns by nationality in real time, and have direct visibility into what travelers actually buy, what they avoid, and why. We are open to interviews, data sharing, written contributions, and on-the-record commentary.
Founder Roy Schijvens has worked seventy-plus hour weeks since founding Club Canary on 16 August 2019. He has spent more time studying booking behavior, traveler preferences, operator dynamics, and Canary Islands tourism economics than almost anyone in the local industry over the last decade. He is available for interviews, written contributions, and data-backed commentary.
Six Reasons Journalists Choose Club Canary As A Source
- Fast reply time. We respond to press inquiries within twenty-four hours, often much faster.
- Multilingual access. Our team works in English, Spanish, German, Dutch, French, and Italian.
- Documented data. We provide written, source-able information when you need to fact-check or quote.
- Daily operational visibility. We see booking behavior by nationality in real time, not from quarterly reports.
- No PR layer in the way. You talk directly to the founder or senior team, not through an agency.
- Honest commentary. We share what works and what does not, even when it is not flattering to the industry.
Topics We Cover With Confidence
- Canary Islands tourism trends and booking behavior by nationality
- Luxury tourism in the Canary Islands and high-end traveler patterns
- Hotel day passes, resort partnerships, and cruise passenger packages
- Corporate travel and incentive trip logistics across the islands
- The Canary Islands street excursion industry and how it has evolved
- Tour operator dynamics, commission models, and platform economics
- Private jet, helicopter, and ultra-luxury travel growth in the Canaries
- Local event logistics including Tenerife Carnival and New Year programs
- Travel industry insights specific to each Canary Island
- Tourism research, traveler psychology, and online booking patterns
Where Club Canary Has Been Featured
Fair exchange: If we provide you with interview time, original data, or industry insights, we ask only for proper editorial mention or a backlink to clubcanary.com when appropriate. We share generously when the credit is honest.
📧 Contact Our Press TeamAbout Paid Coverage And Magazine Placements
We get many emails and calls from airline magazines, in-flight publications, and tourism magazines selling advertorial placements. Please save your time and ours. Club Canary already has enough clients. We are not looking to pay for visibility. People who care about quality find us through honest reputation, organic search, and word of mouth. We are not cheap, and we are not against marketing, but we do not buy our way into coverage.
If you are a recognized publication or established journalist working on a genuine editorial story where Club Canary fits naturally, we are happy to talk. If you are an event organizer with a real audience match and local authority, we are open to selective sponsorships. Pay-to-play placements from low-authority outlets, we politely decline every time.
Influencer And Content Creator Collaborations
A short, honest explanation of how we work with influencers, content creators, and social media personalities.
We are a luxury Canary Islands tour platform, not a brand begging for visibility. Many influencers reach out to us because being associated with Club Canary helps their personal brand. We appreciate the interest, and we work with select creators when there is genuine brand alignment.
We do not pay influencers. Ever. We do not chase short-term exposure, staged content, borrowed-lifestyle marketing, or rented luxury photos. We support real experiences and real stories only.
That said, if you are a serious, established creator with a genuine audience that aligns with our luxury and Canary Islands travel positioning, we sometimes offer complimentary access to experiences in exchange for authentic, well-produced content. The creator enjoys and documents the experience honestly. We get content that fits our brand. Both sides benefit, but neither owes the other anything beyond mutual respect.
What We Consider
- Established creators with verified engagement, not just follower counts
- Niche relevance to luxury travel, Canary Islands, or premium experiences
- Quality of past content and production standards
- Track record of honest, non-misleading brand collaborations
- Real audience alignment with our travelers, not borrowed luxury aesthetics
What We Will Not Do
- Pay influencer fees of any kind
- Support staged private jet shoots or rented luxury car photos
- Provide free experiences without a clear content commitment
- Work with creators who promote a luxury they do not actually live
- Engage in transactional follower-count negotiations
If you believe you are a strong match, write to office@clubcanary.com with your portfolio, audience details, and what kind of content you have in mind. We respond honestly either way.
A Local, Registered Canary Islands Tourism Company
Founded in 2019 in Costa Adeje, built entirely in the Canary Islands, with a small dedicated team focused on real tourism work.
Club Canary was founded on 16 August 2019 in Costa Adeje, Tenerife, by Roy Schijvens. We are a locally registered Canary Islands tourism company with a physical office, a real team, and full legal operating status. We manage hotel day passes, cruise ship packages, excursions across all major islands, company outings, luxury programs, and premium travel experiences for travelers from around the world.
We are not a global aggregator with no local presence. We are not a side project. We live and work in the Canary Islands every day. We know our partners personally, we treat every collaboration as a long-term relationship, and we hold ourselves to the same standards we ask of our partners.
Why We Only Operate In The Canary Islands
Club Canary only offers activities in the Canary Islands. This is intentional. It is how we stay the best local authority on what to do here. We know the operators, the harbors, the seasons, the trails, the regulations, and the small details that separate a great trip from a frustrating one. We will never dilute that knowledge by trying to sell excursions in places we do not live and work.
There is one small exception. Some of our cruise excursion packages are designed for the popular seven-day cruise route that includes the Canary Islands and Madeira. For travelers on those cruises, we also organize their Madeira day so they do not need to worry about anything. Beyond that one specific case, we do not sell experiences in Madeira or any other destination. Canary Islands first, Canary Islands only, with the cruise exception. That is how we keep our authority real.
You can meet our team on our About Us page, read more about how we think on our Mission page, or see why travelers trust us on our Reviews page.
What We Will Not Do, So Nobody Wastes Time
Here are the partnerships and proposals we consistently decline. If your proposal falls into any of these categories, please save us both time and look elsewhere.
Undercut Our Pricing
Partners who sell direct cheaper than they sell through us. Our Best Price Guarantee is core to our brand.
Pay Influencers Cash
We do not pay for follower count, posts, or stories. Free experiences for the right creators, never cash.
Affiliates Below 20,000€
Formal tracked affiliate programs below 20,000€ annual volume do not justify the integration overhead.
Lower Commission Than Aggregators
If you give big online platforms higher commission than us, we cannot move forward. Fairness is non-negotiable.
Timeshare Or Sales-Pitch Tours
We focus on real activities, not free excursions used as hooks for high-pressure timeshare or product sales.
Farm Visits With Sales Funnels
Visits to places that exist primarily to sell overpriced bottles, jars, or memberships at the end.
Paid Magazine Or Airline Ads
Pay-to-play placements from in-flight magazines or low-authority publications. We do not buy coverage.
Short-Term Operator Partnerships
Operators who plan to quit after three to six months waste the time we invest writing each listing.
Partnership Questions, Answered Honestly
Fifteen detailed questions covering tour operator listings, affiliate program tiers, journalist contact, influencer collaborations, cruise ship packages, day pass partnerships, paid coverage policy, and the kinds of activities we choose not to promote.
How do I list my excursion or activity on Club Canary?
Send a complete email to office@clubcanary.com with the subject “New Excursion Partner Proposal”. Include your company name and legal entity, website, valid licensing and insurance, exact commission percentage you can offer Club Canary, confirmation of price consistency with your direct channel, what makes your activity unique, three to five high-quality photos, and links to your existing reviews on TripAdvisor, Google, or Trustpilot. Complete proposals get faster replies, usually within one business day.
Is being accepted as a Club Canary partner automatic?
No. Becoming a Club Canary partner is selective. We evaluate every proposal based on demand for your category, competition with existing partners we already trust, commission structure, your reputation and reviews, your licensing status, and long-term viability. If we already have too many similar excursions, or if adding you would damage an existing partner we work with, we will tell you honestly.
Which Canary Islands are you actively recruiting new partners on?
Our recruitment priorities vary by island. Tenerife and Gran Canaria are highly selective because our partner network is already strong there. Fuerteventura and Lanzarote remain open for quality additions. La Palma and La Gomera are our expansion priorities for 2026 and beyond, so we are actively recruiting operators across all experience categories on both islands, including boat trips, hiking guides, stargazing operators, food experiences, and cultural tours.
What commission structure do you expect from tour operators?
We expect fair commission that is at least as favorable as what you offer global aggregator platforms like the big online tour sites. We are a locally registered Spanish company that pays taxes here and reinvests heavily in marketing that brings you direct bookings. If your commission to Club Canary would be lower than what aggregators receive, the partnership will not move forward. Commission must reflect the value of local promotion and curated platform placement.
Can my direct prices be lower than the prices on Club Canary?
No. Price consistency is non-negotiable. The price on Club Canary must match your direct price exactly. We operate a Best Price Guarantee, and our travelers trust that booking through us is never more expensive than booking elsewhere. If your business model relies on undercutting your distribution partners, we will not collaborate. This rule protects our reputation, our travelers, and your other partners.
Can Club Canary guarantee my excursion a top spot on the website?
No. Even after accepting a partnership, we cannot promise a prime position on our website. Placement depends on real performance: traveler reaction, conversion rates, reviews, comparison to existing options, and how the listing fits our overall catalogue. We optimize what gets shown to travelers based on what genuinely works for them, not based on partner requests.
How does the Club Canary affiliate program work?
We offer two paths. The formal affiliate partnership is for luxury travel networks, established concierges, and serious B2B platforms with proven volume. It requires a minimum of 20,000€ annual sales volume and includes a tracked discount code, dedicated dashboard, custom commission agreement, and priority support. Below that volume, we offer the Curated Client Service: agents send us their client’s request, receive a partner discount, charge their client our standard website price, and keep the margin as commission, acting as the trusted advisor coordinating the trip.
Why is the formal affiliate minimum 20,000€ per year?
Building a tracked affiliate code, integrating it into our commission systems, dashboards, and operations takes serious time. We have learned that many agents promise massive client volumes that never materialize. The 20,000€ annual threshold ensures the partnership is worth the investment for both sides. Below that level, the Curated Client Service model works much better because it has no integration overhead and serves smaller agents more flexibly.
Are journalists welcome to contact Club Canary for tourism information?
Yes, very much so. Journalists, bloggers, podcasters, researchers, and producers can email office@clubcanary.com with the subject “Press Inquiry” and we respond within 24 hours, often much faster. Founder Roy Schijvens has worked 70-plus hour weeks since founding Club Canary on 16 August 2019, with thousands of hours of direct Canary Islands tourism analysis, and he is available for interviews, written contributions, and data-backed commentary in English, Spanish, German, Dutch, French, and Italian.
What topics can Club Canary speak on as a tourism source?
We cover Canary Islands tourism trends and booking behavior by nationality, luxury tourism patterns, hotel day passes and resort partnerships, cruise passenger packages, corporate and incentive travel, the Canary Islands street excursion industry, tour operator dynamics and platform economics, private jet and helicopter travel growth, local event logistics including Tenerife Carnival, and travel industry insights specific to each Canary Island.
Does Club Canary pay influencers for content?
No. We do not pay influencers, ever. We are a luxury Canary Islands tour platform, and being associated with Club Canary tends to help an influencer’s personal brand more than the other way around. For select serious creators with established audiences and genuine alignment to luxury or Canary Islands travel, we sometimes offer complimentary access to experiences in exchange for authentic, well-produced content. We never support staged private jet shoots, rented luxury car photos, or borrowed-lifestyle marketing.
What types of partnerships does Club Canary always decline?
We decline operators who sell direct cheaper than through us (undercutting our Best Price Guarantee), operators offering global aggregators higher commission than us, partners too similar to existing options in our catalogue, operators without valid Spanish licenses and insurance, short-term operators planning to quit within months, influencers requesting cash payment, formal affiliate proposals below 20,000€ annual volume, and any proposal built on staged or fake-lifestyle marketing.
Does Club Canary accept paid media placements or sponsorship requests?
It depends entirely on the quality and reach of the opportunity. We do not respond to generic paid placement pitches from in-flight magazines, low-circulation publications, or unknown events asking for sponsorship fees. We are not a company that needs to buy our way into coverage, and real travelers who care about quality already find us through honest reputation. However, we are genuinely open to selective opportunities with established editorial outlets, recognized journalists working on real stories, and high-profile local events that align with our brand and reach our actual audience. If the opportunity has genuine authority and a real audience match, we are happy to discuss. If it does not, we respectfully decline.
Does Club Canary work with cruise ship excursion partners?
Yes, and this is a market we want to grow seriously. Cruise ships dock at specific harbors across the Canary Islands, like Santa Cruz in Tenerife, and the current excursion offering at these ports is often overpriced, low quality, and chosen by cruise lines based on commission rather than genuine value for passengers. We already build tailored excursion packages for cruise passengers, but we want to do more, and we want to do them better. If you are a tour operator with high-quality experiences that work logistically with cruise ship schedules and harbor locations, please contact office@clubcanary.com with the subject “Cruise Ship Excursion Partnership”. We are actively looking to dominate this segment with real quality, not commission-driven mediocrity.
What kinds of activities or experiences does Club Canary not promote?
Club Canary focuses on real fun, real experiences, and real adventure. We do not promote timeshare presentations, sales-pitch tours, or any activity that uses “free excursion” as a hook for high-pressure selling. We do not promote farm visits or local product tours that exist primarily to sell overpriced bottles, jars, or memberships at the end. We do not promote any experience where the actual activity is a thin disguise for a sales funnel. Our travelers come for adventure, culture, food, water sports, helicopter tours, yacht charters, and genuine local discovery. Anything that betrays that promise, we decline.
Contact The Right Team
Pick the right email for your inquiry. Serious proposals get serious replies, usually within one business day. Press inquiries get priority and a reply within twenty-four hours.
If your proposal aligns with long-term value for our clients and brand, we are open to discussion. If not, we respectfully decline. Either way, we reply.