Meet Roy Schijvens
Founder & CEO Of Club Canary · CEO Of Schijvens Group SL
Roy Schijvens is the founder and CEO of Club Canary, the trusted local tour platform in the Canary Islands, and CEO of Schijvens Group SL, a holding company expanding across tourism and related ventures in Spain. Based in Costa Adeje, Tenerife since 2019. Tourism industry expert with thousands of hours of direct analysis on Canary Islands travel, luxury tourism, hotel day passes, cruise excursions, corporate outings, and tour operator dynamics.
Trusted By Travelers, Companies, And Production Teams
Club Canary is the company Roy built and runs every day. With over 1,350 service reviews and 7,000+ tour product reviews across major platforms, Club Canary is among the most reviewed local tour platforms in the Canary Islands. See the Club Canary Reviews page for verified traveler feedback.
The same team handles company outings and corporate events for groups from ten to two hundred people, and has supported logistics for international film and streaming production teams working in the Canary Islands. Read more on the Club Canary Partnerships page and the Club Canary Mission page.
The lessons behind those operations, the mistakes, the legal situations, the moments when things went wrong and how they were fixed, are exactly what Roy brings into his consulting sessions.
The Brands Behind Roy Schijvens
Roy is the founder and senior executive across three complementary ventures, all built around real tourism, real service, and real experiences in the Canary Islands.
Club Canary
The trusted local tour platform in the Canary Islands. Curated experiences across Tenerife, Gran Canaria, Lanzarote, Fuerteventura, La Gomera, and La Palma. Founded 16 August 2019.
Schijvens Group SL
The holding company behind Roy’s expanding portfolio of tourism and lifestyle ventures across the Canary Islands and Spain. Built for long-term growth and brand consistency.
Dreamwriters.com
A creative concept brand focused on unique and extraordinary services, born from the same mindset that built Club Canary into a recognized name in Canary Islands tourism.
Roy’s Journey In Canary Islands Tourism
Before launching Club Canary, Roy spent around four years working as an excursion seller on the streets of Tenerife. He saw the broken side of the industry up close. Pushy sellers, fake discounts, no traceability, no real protection for travelers when something went wrong.
On 16 August 2019, Roy founded Club Canary to fix it. Built on honest pricing, registered bookings, and real customer service. The company is headquartered at Centro Comercial Plaza del Duque in Costa Adeje, and today curates premium experiences across six Canary Islands.
Battle-Tested Through COVID And Beyond
Roy worked through COVID-19 while many tour companies stopped operating. Club Canary adapted, survived, and kept growing. Today, many companies copy Club Canary’s ideas and strategies. That shows what works, and how competitive this industry really is.
Roy has worked seventy-plus hour weeks since 2019, with thousands of hours spent on direct booking analysis, traveler behavior research, operator partnerships, SEO strategy, paid advertising, and AI-driven sales systems. Few people in the Canary Islands tourism industry have spent more time studying how it actually works.
Where Roy Can Help You
Roy is not selling services. He is sharing direct, honest advice based on real bookings, real clients, real legal situations, and real mistakes learned the hard way. The goal is simple: save you time, money, and serious problems.
Is Your Idea A Good Or Bad Idea
Direct, honest assessment of whether your concept will actually work in the Canary Islands tourism market.
Real Past Problems We Solved
The issues we faced with clients, operators, partners, and how we handled each one. Pattern recognition saves you trial and error.
Legal Situations And Accidents
What we learned from accidents, near-misses, and legal situations. How to set up properly so you are protected when things go wrong.
Which Excursions Are Too Risky
Some activities sound great on paper but bring serious safety or legal risks. Roy knows which ones, and why.
Tourist Behavior By Nationality
From luxury travelers to stag and hen parties, what each group books, how they decide, and how to serve them well.
Tour Operator Economics
Commission structures, platform dynamics, partner vetting, and why some operators succeed while others fail.
Cruise Excursion Strategy
How cruise ship excursions work, harbor logistics, and why current cruise excursion offers are often broken.
Hotel Day Pass Concept
Building day pass partnerships with premium hotels and beach clubs across the Canary Islands.
Corporate Travel And Events
Multi-activity logistics, group safety, video recaps, and incentive trips for ten to two hundred-person groups.
SEO And Paid Advertising
Website architecture, search visibility, Google Ads strategy. Honest advice, not a sales pitch.
AI And Sales Automation
Using AI to reply faster without losing personal tone, training chat systems with company knowledge.
Website Conversion Strategy
Why some pages convert and others do not. Built from real Club Canary data, not theory from a book.
A Common Example: “Let’s Just Buy A Boat And Run Tours”
Plenty of people show up in the Canary Islands with the same idea. Buy a boat, run some tours, make easy money. They almost never realize what they are about to face.
Finding reliable workers is hard. Securing a real harbor spot is harder. Insurance, licenses, technical inspections, fuel costs, seasonal demand, weather cancellations, and direct competition from operators who have done this for twenty years. Then there are commissions: every booking platform, every reseller, every hotel desk wants a piece. Suddenly the boat that looked like a profitable business is bleeding money every month.
Roy has seen this story play out many times. A thirty-minute call before you invest can save you tens of thousands of euros and months of frustration. That is the kind of value this consulting brings.
Direct, Confidential, Honest Advice
The Format
This is not a fixed presentation. Before the meeting, you share your idea, challenge, or business plan. During the session, Roy answers your questions directly with honest, practical advice based on real bookings, real clients, and real market experience.
Every session is private. What you share stays confidential. A non-disclosure agreement is always available if you want one signed before the call. No problem at all. These sessions are also selective and not offered to direct competitors of Club Canary.
What Roy Does Not Do
Roy does not sell services. He will not pitch you SEO packages, ad management, or website builds. The goal of the session is honest advice: what is a good idea, what is a bad idea, what to watch out for, and where the real risks and opportunities are.
That kind of advice can save you thousands, sometimes hundreds of thousands of euros over the long term. Roy learned most of it the hard way, because nobody helped or warned him when he started. That is exactly why this exists.
Why It Is Paid Consulting
For years, Roy received many emails asking for free advice. He fully respects the questions, but at some point work has to remain work. There are too many active projects and too few hours. Paid consulting is the only way to keep the time available for people who are genuinely serious about building a tour business in the Canary Islands.
Private Consulting Sessions
Face to face in Tenerife at Centro Comercial Plaza del Duque, or online by video call. Languages below.
For complex strategic topics, English or Dutch gives the deepest discussion. Spanish and German work well for general advice and standard tourism questions.
30-Minute Coffee Consult
Quick focused session for one specific challenge or decision. Direct answers, no fluff. Perfect for a single critical question.
90-Minute Lunch Consult
Deep-dive session for full business strategy, pricing analysis, or complete digital roadmap. Plenty of time for follow-up questions.
Serious People Building Better Tourism Businesses
Roy’s consulting is for people serious about building or improving a tour business in the Canary Islands and who want clear direction before investing more time and money. This includes new tour operators planning to enter the market, established operators wanting to grow faster, hotel and beach club owners exploring partnerships, entrepreneurs evaluating a tourism business idea, and existing tour platforms looking to professionalize their operation.
It is not for people looking for free advice, students researching a thesis, competitors of Club Canary looking for confidential information, or anyone unwilling to invest in serious help.
Ready To Book A Session With Roy?
Send a short email explaining your idea, challenge, or business question. Roy reviews every inquiry personally and replies within one business day.
📧 Email Roy Directly
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