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Roy Schijvens, Quick Facts
Meet Roy Schijvens, Founder Of Club Canary & Tourism Consultant
Roy Schijvens is the founder and CEO of Club Canary, the trusted local tour platform in the Canary Islands, and CEO of Schijvens Group SL, a holding company expanding across tourism ventures in Spain. Based in Costa Adeje, Tenerife since 2019, he is a tourism-industry expert with thousands of hours of direct analysis on Canary Islands travel, hotel day passes, cruise excursions, corporate outings and tour-operator dynamics. Now he offers private consulting for people building a tour business in the islands: real, honest advice, no sales pitch.
Direct, confidential, honest advice from someone who has actually built and run it. A short call can save you serious time and money.
As Featured In And Listed By
Roy and Club Canary have also been covered by Forbes Bulgaria, Men's Journal, Luxury Travel Magazine, Abama and more. See it all on the Club Canary Media page.
The Brands Behind Roy Schijvens
Roy is the founder and senior executive across three ventures, all built around real tourism, real service and real experiences in the Canary Islands.
Club Canary
The trusted local tour platform in the Canary Islands. Curated experiences across all six islands. Founded 16 August 2019.
Schijvens Group SL
The holding company behind Roy's expanding portfolio of tourism and lifestyle ventures across the Canary Islands and Spain, built for long-term growth.
Dreamwriters.com
A creative concept brand focused on unique and extraordinary services, born from the same mindset that built Club Canary.
From Street Sales To Industry Authority
Before launching Club Canary, Roy spent around four years selling excursions on the streets of Tenerife. He saw the broken side of the industry up close: pushy sellers, fake discounts, no traceability, no real protection for travellers when something went wrong. On 16 August 2019 he founded Club Canary to fix it, built on honest pricing, registered bookings and real customer service, headquartered at Plaza del Duque in Costa Adeje.
Battle-Tested Through COVID And Beyond
Roy worked through COVID-19 while many tour companies stopped operating. Club Canary adapted, survived and kept growing, and today many companies copy its ideas and strategies, which shows both what works and how competitive this industry is.
He has worked seventy-plus-hour weeks since 2019, with thousands of hours on booking analysis, traveller-behaviour research, operator partnerships, SEO, paid advertising and AI-driven sales systems. Few people in Canary Islands tourism have spent more time studying how it actually works.
Where Roy Can Help You
Roy is not selling services. He shares direct, honest advice based on real bookings, real clients, real legal situations and real mistakes learned the hard way. The goal is simple: save you time, money and serious problems.
Good Idea Or Bad Idea
A direct, honest assessment of whether your concept will actually work in the Canary Islands tourism market.
Real Problems We Solved
The issues we faced with clients, operators and partners, and how we handled each one. Pattern recognition saves you trial and error.
Legal Situations & Accidents
What we learned from accidents, near-misses and legal situations, and how to set up so you are protected when things go wrong.
Which Excursions Are Too Risky
Some activities sound great on paper but bring serious safety or legal risks. Roy knows which ones, and why.
Tourist Behaviour By Nationality
From high-end travellers to stag and hen parties, what each group books, how they decide, and how to serve them well.
Tour Operator Economics
Commission structures, platform dynamics, partner vetting, and why some operators succeed while others fail.
Cruise Excursion Strategy
How cruise-ship excursions work, harbour logistics, and why current cruise offers are often broken.
Hotel Day Pass Concept
Building day-pass partnerships with high-end hotels and beach clubs across the Canary Islands.
Corporate Travel & Events
Multi-activity logistics, group safety, video recaps and incentive trips for ten to two-hundred-person groups.
SEO & Paid Advertising
Website architecture, search visibility and Google Ads strategy. Honest advice, not a sales pitch.
AI & Sales Automation
Using AI to reply faster without losing personal tone, and training chat systems with company knowledge.
Website Conversion
Why some pages convert and others do not, built from real Club Canary data, not theory from a book.
A Common Example: "Let's Just Buy A Boat And Run Tours"
Plenty of people arrive in the Canary Islands with the same idea, buy a boat, run some tours, make easy money, and almost never realise what they are about to face.
Finding reliable workers is hard. Securing a real harbour spot is harder. Then insurance, licences, technical inspections, fuel, seasonal demand, weather cancellations, and competition from operators who have done this for twenty years. And commissions: every platform, reseller and hotel desk wants a cut. Suddenly the boat that looked profitable is bleeding money every month.
Roy has seen this play out many times. A thirty-minute call before you invest can save you tens of thousands of euros and months of frustration. That is the value this consulting brings.
Direct, Confidential, Honest Advice
The Format
This is not a fixed presentation. Before the meeting you share your idea, challenge or business plan. During the session, Roy answers your questions directly with honest, practical advice based on real bookings, clients and market experience.
Every session is private and confidential. A non-disclosure agreement is always available if you want one signed before the call, no problem at all. Sessions are selective and not offered to direct competitors of Club Canary.
What Roy Does Not Do
Roy does not sell services. He will not pitch SEO packages, ad management or website builds. The session is honest advice: what is a good idea, what is a bad idea, what to watch out for, and where the real risks and opportunities are, the kind of advice that can save you thousands, sometimes hundreds of thousands of euros over time. He learned most of it the hard way, because nobody warned him when he started.
Why It Is Paid Consulting
For years Roy received many emails asking for free advice. He respects the questions, but work has to remain work: there are too many active projects and too few hours. Paid consulting is the only way to keep time available for people genuinely serious about building a tour business in the Canary Islands.
Private Consulting Sessions
Face to face in Tenerife at Plaza del Duque, or online by video call.
For complex strategic topics, English or Dutch gives the deepest discussion. Spanish and German work well for general advice and standard tourism questions.
30-Minute Coffee Consult
A quick, focused session for one specific challenge or decision. Direct answers, no fluff. Perfect for a single critical question.
90-Minute Lunch Consult
A deep-dive for full business strategy, pricing analysis or a complete digital roadmap, with plenty of time for follow-up questions.
Who This Is For
Great for: new tour operators planning to enter the market, established operators wanting to grow faster, hotel and beach-club owners exploring partnerships, entrepreneurs evaluating a tourism idea, and existing platforms looking to professionalise.
Not for: people looking for free advice, students researching a thesis, direct competitors of Club Canary after confidential information, or anyone unwilling to invest in serious help.
A Word From Roy
Founder & CEO, Club Canary
I started with nothing but the streets of Tenerife and a lot of hard lessons. Nobody warned me about the licences, the commissions, the legal traps or the excursions that quietly bleed money, I learned all of it the hard way. This consulting exists so you do not have to.
I will not pitch you anything. I will tell you honestly whether your idea works, where the real risks are, and what I would do. If that saves you tens of thousands of euros and months of stress, a short session is easily worth it. Send me a short note about your idea and I will read every word myself.
Real experience, honest answers, no sales. That is the whole point.
Book A Session Email Roy DirectlyMade with love by the Club Canary Team.
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